Patagonia

Patagonia has evolved into an outdoor clothing and equipment company with an unusual mission: “Build the best product, cause no unnecessary harm, and use business to inspire and implement solutions to the environmental crisis.” Patagonia makes gear for the “silent sports” – climbing, surfing, snowboarding and skiing, fly fishing and trail running – sports without crowds, trophies or motors, sports where immersion in the elements is reward in itself. The love of a wild and beautiful world comes with an obligation to preserve its wilderness and beauty. We donate our time, energy and 1% of all sales to like-minded, grassroots environmental groups who are out there working to keep natural wonder in the world. Why we love it: Patagonia has been slowing growing as a brand in our store in recent years, and today is popular amongst young people because of the brands dedication to sustainability and their recognisable retro designed. What the Pluck? – Conventional Down Is a Scary Business from Patagonia on Vimeo.

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