Why choose On shoes? Innovative design. Lightweight comfort.
On was born in the Swiss alps with one goal: to revolutionize the sensation of running. It’s all based on one radical idea. Soft landings followed by explosive take-offs. Or, as we call it, running on clouds.
We are proud to be a premium stockist of one of the fastest-growing brands in the world. On shoes are celebrated for their innovative design, lightweight feel, and unparalleled comfort, making them a favorite among athletes and casual wearers alike. From running shoes to everyday wear and hiking boots, there’s a style for every occasion.
Innovative design
Lightweight comfort
Stylish versatility
The Sports Conscious edit
Where to begin.
A few collection highlights our team regularly discusses in store. Availability changes, so call ahead if you have a particular style in mind.
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Team note
Shoes
Experience the feel of running on clouds. Powered by signature CloudTec® cushioning and responsive Speedboard® technology, On footwear delivers ultralight support, relentless energy return, and all-day comfort. Whether you are training for race day, tackling technical trails, or navigating the city streets, step into Swiss engineering built for maximum performance.
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Team note
Hiking boots & shoes
ake on variable terrain with confidence. On hiking boots and trail shoes combine lightweight agile design with heavy-duty durability. Featuring Missiongrip™ outsoles for uncompromising traction, waterproof membranes to lock out the elements, and CloudTec® cushioning to soften rugged descents, they are engineered to keep you comfortable from quick trail loops to all-day alpine ascents.
Selected for real life01Available with expert advice in Brighton02
Practical guidance on On, distilled from the brand and our in-store fitting perspective.
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What is On best known for?
Swiss engineering, unmistakably light on the move. We select the range for distinctive cushioning, clean swiss design, road-to-travel versatility.
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Which On products should I start with?
A useful starting point is Cloud 5, Cloudmonster, Cloudultra. The best choice depends on how and where you plan to use it, so current availability and intended use are worth discussing in store.
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How should On fit?
On models can feel very different underfoot. Walk in several pairs and let us compare volume, rocker and cushioning before you decide.
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Can I try On at Sports Conscious?
Yes. Visit us at 50 Church Street, Brighton for personal advice and an in-store comparison. Stock changes through the season, so call 03 9592 8587 if you need a particular product or size.